the Difference Between Fresh Juice and 100% Reconstituted Juice - Nutrition

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The commercially available juices are labeled as


Hello, I would like to ask: What is the difference between commercially available juice labeled as "100% concentrated juice" and the fresh juice we make ourselves? I apologize for the trouble, and thank you!

Wang, 20~29 year old female. Ask Date: 2002/04/23

Dr. Xie Huimin reply Nutrition


Hello: Concentrated juice is formed by dehydrating regular juice to create a higher concentration juice, while reconstituted juice refers to adding water back to concentrated juice.
The term 100% means that no other substances, such as sugar, are added.
Freshly squeezed juice available on the market should be pure juice, not concentrated juice, unless it is made from concentrated juice mixed with water.
Our homemade juice is guaranteed to be pure juice without added water, which is certainly the best! Thank you, Hsiao-Hui Min.

Reply Date: 2002/04/23

More Info


When it comes to understanding the difference between fresh juice and 100% reconstituted juice, it's important to consider the processes involved in their production and the nutritional implications of each.

Fresh Juice vs. 100% Reconstituted Juice:
1. Production Process:
- Fresh Juice: This is typically made by squeezing or pressing fruits to extract their liquid content. Fresh juice is often consumed immediately or shortly after it is made, ensuring that it retains most of its nutrients, flavor, and freshness. It does not undergo any significant processing beyond the extraction of juice.

- 100% Reconstituted Juice: This juice starts as fresh juice that has been concentrated by removing water content, resulting in a thicker, more concentrated form. To create the final product, water is added back to the concentrated juice to reconstitute it to its original liquid state. The term "100%" indicates that no additional sugars, preservatives, or artificial ingredients have been added, but it does not necessarily mean that the juice is as fresh as the juice you make at home.

2. Nutritional Content:
- Fresh juice is often considered superior in terms of nutritional value. It contains a higher concentration of vitamins, minerals, and antioxidants, particularly vitamin C, which is sensitive to heat, light, and air. The longer juice is stored, the more nutrients it can lose due to oxidation and degradation.

- Reconstituted juice, while still retaining some nutritional benefits, may have lower levels of certain vitamins compared to fresh juice. The concentration process can lead to some loss of nutrients, and the reconstitution may not fully restore the original nutrient profile. However, reputable brands often fortify their juices to help mitigate this loss.

3. Flavor and Freshness:
- Fresh juice typically has a vibrant flavor and aroma that comes from the natural sugars and compounds present in the fruit. It is often more refreshing and enjoyable to drink.

- Reconstituted juice may lack some of the fresh taste and aroma of freshly squeezed juice. The flavor can sometimes be altered during the concentration and reconstitution processes.

4. Storage and Shelf Life:
- Fresh juice has a shorter shelf life and is best consumed within a few days of preparation. It should be stored in the refrigerator to maintain its freshness.

- Reconstituted juice, on the other hand, has a longer shelf life due to the processing it undergoes. It can be stored for weeks or even months, depending on the packaging and preservation methods used.

5. Cost and Convenience:
- Fresh juice can be more expensive and time-consuming to prepare, especially if you are using high-quality fruits. However, it allows for greater control over the ingredients and freshness.

- Reconstituted juice is often more convenient and readily available in stores, making it a popular choice for many consumers.

In conclusion, while both fresh juice and 100% reconstituted juice can be part of a healthy diet, fresh juice is generally regarded as the better option due to its superior nutritional profile, flavor, and freshness. If you're looking for the most health benefits, making your own juice at home is an excellent choice. However, if convenience is a priority, choosing a high-quality 100% reconstituted juice can still provide some nutritional benefits, especially if consumed as part of a balanced diet. Always check labels to ensure you are getting a product that meets your health needs.

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